BRANDON JENNINGS’S TUFF CROWD

After nine years in the NBA, Brandon Jennings has stepped into a new arena — fashion and podcasting. His label, Tuff Crowd, is more than a brand. It’s a reflection of his journey — from Los Angeles to Rome to the league.

“My creativity and inspiration come from my struggle, my childhood, how I came up,” Jennings says. “Every challenge, every risk I’ve taken in my life — I’ve seen the success from it.”

For him, the name says it all: Tuff Crowd. Because no matter what you do, the pressure is always there. The challenge is embracing it.